Yes! Facebook likes and Twitter fans are important, but only to some extent. If you previously bought Facebook likes or Twitter fans from someone, then they are meaningless. However, if you have worked hard in earning your fans in an organic manner, then those numbers represent the current following of your company. There is no point in running meaningless giveaway’s and events just to increase your fan count or likes. There should be a solid motive behind your social media campaigns which aim to convert those possible leads into organic followers of your business.