Social Media results can be seen through a very careful observation of the changes in your social media profiles before, during and after your social media campaigns. This is our way of measuring social media success.
Take the present standing of a brand/business in social media before initiating a campaign. After the campaign is initiated, mark the number of people who were impacted with the message of the company. From the number of people your message was sent out to, how many people did take part took part in the campaign. And lastly, how many people took action after the campaign was over. This was one can gradually measure the returns of a social media strategy for their business.