Social media has been a boon to all businesses that have become a part of it. However, there is a saturation point of everything, and even Social Media is starting to get saturated. It is becoming overwhelmed with advertisements and other such irritating elements. Too much of anything is bad as people say, and because of this, some businesses that have already used and overused all the tricks in the trade are starting to see their sales slowdown where their competitors still seem to flourish. This is because the former businesses have used Social Media as a weapon to replace all their Marketing strategies while the competitors only use social media as a complement to their business strategies. Social Media should not be used to replace any other form of Marketing Strategy. It is a catalyst for any business, there is no point in over using it. A properly customized approach to Social Media is important to see positive results and reach business milestones.