Just after unpacking, Magento is an open source, feature rich eCommerce platform that provides web-store owners with unparalleled options and power over the design, feel, functionality and content of their eCommerce web store. Apart from all this, the latest upgrade of Magento offers an SEO friendly interface.
The process of Search Engine Optimizing the Magento platform by performing various tasks like Setting up Magento for search engine crawalibility, content development, link validation and research, keyword optimization, Canonicalization and helping other webmasters to Migrate to Magento CMS from old CMS is called Magento SEO.