SEO stands for Search Engine Optimization, which is a process that helps you get more traffic on your website by letting search engines like Google, Yahoo, Bing find and position your site above millions of other similar sites. This in turn allows higher number of visitors to approach your website for products, information or service you provide.

SEO can do this by looking after how your website is communicating with search engines. This ranges from simple things like adding contents and images on your website, linking selecting code for your site and helping you to choose search engine friendly keywords and phrases to more complex work like researching as well as tracking information on visitors from any given website. The data that is received can then be analyzed to compare with information received from your PPC campaign. All the information and strategies are then used by SEO to maximize traffic on your website. This in turns allows your business to flourish.