Online reputation management is very important as the Internet is a place where people’s comments are like word of mouth in real life. Anyone is free to say anything positive or negative about your brand. This can be used to your disadvantage by your competitors, anti-social people or past employees to demote the goodwill of your brand. And as someone very wisely said, “It takes 20 years to build reputation and only 20 seconds to ruin it.” – This saying is true in the Internet as well. This is the reason it is important to have a team of professionals manage your online reputation so that you can retain the hard earned goodwill of your brand from negative publicity.