Every blogger has an initial plan. If targeting social media users or generating more traffic to your blog is a plan (That is mostly the case), then it would be a good idea to target social media users through your blog posts. When you opt for such strategies, it is a good idea to keep track on the past performance of your posts. Did the post with that image get more attention? Did that controversial video strike more conversation in the users? Getting an answer to such questions can enhance your experience as a blogger.