Multilingual SEO gives room to new expansion opportunities into untapped markets as well as prepares a brand for adaptation of various languages and cultures. Businesses seeking to expand into new territories that are not encompassed by their languages can use Multilingual SEO to gauge their ROI after the expansion. Just like traditional SEO, multilingual SEO can be used to rank your website in organize search engines of the respective languages. Multilingual SEO establishes authority, builds a brand identity and also develops relationships with foreign customers.